baitandtackle| Industrial Bank was rated as an "Outstanding Financial Consumer Insurance Institution": Practicing "People's Finance" and conducting warm education and education to consumers
Financial front-line news on May 20thBaitandtackleThe list of winners of the "2024 Gold and Stone Award and selection of excellent cases of Financial Consumer Protection" sponsored by Sina Finance was solemnly announced.Baitandtackle! Under the fierce competition from many institutions, Societe Generale stood out and won the award of "excellent Financial institutions" for its related cases of "launching financial education with temperature".
The following is a brief description of the case submitted by Industrial Bank:
In order to adhere to "people's finance" and practice "elimination and protection for the people", first of all, Societe Generale gave full play to the advantages of the "main position" of network propaganda and promoted the deepening and implementation of the "five entry".
Relying on more than 2000 outlets nationwide, Societe Generale continues to improve the construction of educational and publicity channels such as "promoting public welfare", "public financial knowledge publicity and education area" and "labourers' post station". Extend the hall "financial knowledge consultation desk", hall education and publicity ambassador "president value lobby" and other measures, take the initiative to guide consumers to understand all kinds of financial knowledge, and create a three-dimensional education and publicity atmosphere in the hall.
On the basis of continuously deepening the construction of Huimin Post Station of "promoting Public Welfare", Societe Generale Bank, together with Fujian Provincial Federation of Trade unions, launched special actions to serve outdoor workers, such as "Love Water Relay" and "commonweal Market". Build and promote more than 220 "labourers' post stations" at business outlets in Fujian Province, and extend to create "new base stations" and "new channels" for financial knowledge popularization and financial consumer education. A series of special activities to publicize and popularize financial knowledge will be carried out for outdoor workers such as sanitation workers, takeout workers and construction workers.
While building the main position of network propaganda, the bank has carried out in-depth "five-entry" education and publicity, and actively organized employees to go into rural areas, communities, campuses, enterprises, business circles, and so on. By setting up "propaganda teams", setting up "propaganda stations" and holding "propaganda meetings", we will send financial knowledge to consumers and serve key groups such as the elderly, young people and new citizens.
Secondly, in order to cooperate with the steady and steady offline propaganda, Societe Generale Bank online propaganda more blossoms. Relying on the "circle" function of mobile banking, we launch an integrated information platform, integrate the content of group consumer education, continue to launch popular financial knowledge posts and risk tips, and build a "ecological circle" of group financial education.
At the same time, the bank actively opened up diversified online consumer education and publicity channels, continuously improved the construction of online "consumer protection zones" such as official websites and mobile banks, made effective use of all kinds of media channels, and coordinated the total scores. continue to optimize the formation of "channel + content" service closed loop, create online publicity "full matrix".
In addition, starting from the head office, Societe Generale actively guides local branches to establish systematic, professional and regular financial education demonstration bases, and steadily promote the construction of a long-term mechanism for offline financial knowledge popularization.
For example, the head office relies on the financial education and publicity base for the elderly jointly built with Fujian University for the elderly to carry out educational and publicity activities on the theme of "sticking to the original heart of finance to protect a happy old age". Organize painting and calligraphy competitions, painting and calligraphy exhibitions, financial popular science video shows, "daily learning meetings", "learning punch points" and other rich and colorful activities.
Zhengzhou branch takes root in villages and towns to establish "party building post station", explores the service mode of "party building + finance", takes "post station" as the "position" to carry out party building education, and goes to the village to carry out financial knowledge popularization and financial consumer education.
Aiming at the financial education for the elderly, the Guangzhou Branch has jointly built a "extension Cooperation Base" with more than 20 chain campuses in Guangzhou, covering Yuexiu District, Tianhe District, Haizhu District, Baiyun District and other places in Guangzhou. the number of fans in the private domain exceeds 2 million, members exceed 200000, and offline students exceed 40, 000, opening a new chapter in the normalization of financial education for the elderly.
Good governance must reach affection, and affection must be close to others. Societe Generale always adheres to the concept of "service establishment, consumer protection first", adheres to the implementation of consumer financial education, and integrates financial consumer protection work into the whole process of business development. we will continue to enhance the people's sense of achievement, well-being and sense of security of financial services.
